Passione di Vita was born from the question, "what is your passion?" and the lack of a response. I realized, over time, that I have a passion for flowers, laughter, friends, art, cinema, literature, philosophy, astronomy, food, adrenaline, the sea, the sky, the moon, music, competition, lightness, irony, running, numbers, sustainability, travel. The answer I give now is: "I have a Passion for Life" because I am in love with it.

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PdV began in March 2020 as a content sharing page and in August of the same year an e-commerce for phone straps, which months later became the must-have accessory that added a bit of color and childishness to our daily lives.

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After four years Passione di Vita seeks individuality through creativity and lightness of spirit. It defines more of a lifestyle than a brand and welcomes all those who want to be part of it.

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We are proudly made in Milan, Italy, as our clothes are.